Industry & Marketing Prospect of HEALTH EQUIPMENT In Indonesia, Health Equipment are an important component of health services in addition to medications. Health Equipment works to diagnose and alleviate disease and maintain health and even improve. In addition to its social function, Health Equipment also has an economic function, which is a commodity that has a promising value in ASEAN, especially in Indonesia.
But most of the needs of Health Equipment in Indonesia still have to be met from imported products. Therefore, efforts are needed in reducing import dependency by developing domestic Health Equipment industry.
To achieve this, the government issued Presidential Instruction No. 6 of 2016 on the Acceleration of Pharmaceutical Industry Development and Medical Device on June 8, 2016. The policy was immediately welcomed by the Ministry of Health (Kemenkes) by asking all relevant agencies both businessmen and hospitals to carry out the instructions.
Ministry of Health directly invite users Health Equipment both hospitals and health workers to start using domestic products. The use of domestic product Health Equipment with guaranteed security, quality, positively contribute to the Indonesian economy in advancing and developing the domestic Health Equipment industry as well as strengthening the economic competitiveness both nationally and globally.
Consumers in the country are expected to prefer domestic Health Equipment products because of the increasing quality and the quite competitive price than imported product Health Equipment so as to reduce the cost of health services by 20-30% overall.
This interesting phenomenon in the Health Equipment industry in this country encourages BIZTEKA to discuss more about the Prospect of Industry and Marketing of Health Equipment in Indonesia.
This report is prepared based on two sources, namely primary and secondary data. Primary data were obtained from the Health Equipment industry and the Association of Indonesian Health Equipment (ASPAKIN). While secondary data were obtained from related government agencies such as the Central Bureau of Statistics, Ministry of Health, Ministry of Trade and data banks in BIZTEKA – CCI