Industry and Marketing Prospects CREATIVE INDUSTRY In Indonesia

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Industry and Marketing Prospects CREATIVE INDUSTRY In Indonesia, Currently, the role of the creative economy sector is increasing significantly, especially with The ASEAN Economic Community (MEA) which has been rolled out, so the industry is increasingly required to compete with other countries in creativity, product, marketing, distribution of goods, services, investment, and educated labor.

The problem is whether the growth of creative economy in Indonesia can be felt by all business actors spread in all provinces in Indonesia, concerning the natural resources and human resources capability, especially skills there is still a gap, plus when talking about capital, where banks are still hesitant and only distribute credit Rp 4.6 trillion, while sharia banking only Rp77, 2 billion at the end of last year.

Seeing this interesting phenomenon in the water industry, encouraging BIZTEKA to discuss more about the Industry Prospect and Marketing of Creative Industry in Indonesia.

This report is prepared based on two sources, namely primary and secondary data. Primary data was obtained from creative industry players and Creative Economy Agency (BEKRAF).While secondary data obtained from related government agencies such as the Central Bureau of Statistics, Ministry of Commerce and data banks in BIZTEKA – CCI.