Marketing Prospect of COLD STORAGE In Indonesia, in 2014 the ability of cold storage was recorded at 189,653 tons, then in 2015 it increased to 197,864 tons. In 2016 it increased to 200,985 tons, in 2017 it reached 219,437 tons as the government and the private sector build cold storage in a number of regions.
The cold storage business for the past few years has good prospects and seems to be promising in the future. This is due to the capacity of cold storage that is currently still not able to accommodate all existing commodity production such as fisheries, meat, vegetables and fruit.
This market opportunity encourages the government and the private sector, especially the Ministry of Maritime Affairs and Fisheries / KKP, to try to meet these needs by providing cold storage in a number of areas of the country such as in Padang, Cilacap, North Gorontalo, Ternate, Cirebon, Lamongan, Trenggalek, Jembrana, Sula, Banggai Laut, Toli-Toli, Kendari, Kupang, Belitung, Jakarta.
Even the private sector or businessmen seem to be increasingly aggressively adding new machines and expansion. They even provide services to product buyers and customers who use their warehouse. Moreover, the benefits of the cold storage business are truly promising.
This business is increasingly tempting and the Government through the Volume X Economic Policy Package released on February 11, 2016, included the provision of the portion of foreign ownership in cold storage businesses to reach 100 percent. This changed the initial provisions in Presidential Regulation No.39 of 2014 concerning the Negative Investment List (DNI) which stated that cold storage businesses in Sumatra, Java and Bali had a maximum foreign ownership of only 33%, while in Kalimantan, Sulawesi, Nusa Tenggara, Maluku and Papua, foreign investors are limited to a maximum of 67%. This policy is a positive sentiment for the cold storage industry that has not grown significantly despite its large prospects.
But in the midst of this good prospect, there is a cost issue, building 1 unit of Cold Storage with a capacity of 30 tons needs hundreds of millions of rupiah. Another problem is the ability of electrical power in a number of regions in the country.
This condition has prompted BIZTEKA to discuss industry profiles regarding the Prospect of Cold Storage Markets in Indonesia. This report is based on two sources, namely primary and secondary data. Primary data is obtained from cold storage industry players in Indonesia and the Indonesian Cold Storage Association (APCI).